All fashion models are actresses, to a degree – becoming personifications of the different attitudes of the clothes they inhabit. Here, the notion is pushed to a further eventuality: each model becomes a definitive character, designed for the filmic short in which she debuts and inspired by the Spring/Summer 2019 Today Pastel collection.
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Male, female; fact, fiction; still, moving. The duality inherent to Today Pastel and embodied in the Spring/Summer 2019 women’s show is expounded in the new evolution of Today Pastel 365, reality transformed into a cinematographic projection for a new campaign for both women and men.